TOFU - Top of the funnel campaigns are great if you want to build your brand awareness and retargeting audiences. Now that you have looked at the checklist and decided LinkedIn meets your ad objectives, it is important to know the type of campaigns available. ❌ Your LTV is low or if your product/service has a low cost. ❌ You do not have a significant budget - must spend a few thousand to get anything out of it. ❌ You want to provide free trials (it's too expensive) ✅ You direct qualified traffic to your website, and then remarket to them ✅ You sell mid-market enterprise solutions ✅ You customers LTV are high ($10,000+/year or $2000+/month)
✅ You want to generate a bottom-funnel strategy to generate quality conversions Once you have figured that out, be sure to follow this checklist to make sure you should use this network for your LinkedIn Ads: Unless you're targeting very specific accounts as part of your ABM strategy. Ideally, the audience size is a few 100,000 people. To do so, simply to go the campaign manager, add relevant targeting (job title, country, industry, org size etc) and see what the available audiences are. The first step to creating a successful LinkedIn campaign is to check if the brand you are managing already has an audience on LinkedIn.
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